This chewing gum has a nice and intensely fresh cinnamon flavor at first chew, but wanes relatively quickly. The gum comes in chicklet sized pieces rather than sticks. The candy outside is crunchy and enjoyable to chew through. I do not feel like one is enough though so I usually chew two at a time. Though the flavor fades about as quickly as other “natural” marketed type gums, I find the texture remains in tact a bit better than some others that disintegrate. I like that this gum is clearly marked as vegan. Purchased at the checkout register at Sprouts. #chewinggum #pur #cinnamon #sugarfree