Quite an interesting product! Texture is similar to a popchip but it’s soy protein. The flavor gives away the difference but it’s not bad. The BBQ flavoring is strong on some chips and lighter on others. It’s not a favorite but it’s pretty nice to get 10 g of protein from a salty snack. Would be interested in trying another flavor but I think the only other vegan option is buffalo and I don’t care for that flavor typically.