I had NO idea that an innocent ice cream purchase could have me questioning everything!
When I saw this in the super market freezer I thought “Oooh! A new brand of ice cream with a great name!” The product was clearly marked Vegan so in the basket it went! I was enjoying a mouthful as the company website was pulling up and BAM! I realized that I was eating Franken-Ice Cream! So, the product is considered Vegan but also contains milk proteins? I felt confused so I kept reading. This ice cream uses ‘Perfect Day’ non-animal whey protein which is produced by microflora that have been introduced to a cow’s genetic blueprint for making whey & casein. Serious Science not Coconut Cream! Their website states that the actual cow genes are possible to obtain non invasively (hairs or cheek swab) but that they obtained it from a free scientific database. I realize that this is controversial and I have seriously mixed feelings about this product. If this helps in any way to eventually abolish factory farming and is a better option for the environment I can see the value. I can see getting my non-vegan family & friends onboard with this-the taste & texture are spot on to dairy ice cream. The peanut butter & fudge are delicious but the vanilla base is so spot on to dairy that it creeps me out a little. (I have never liked milk so that’s just me.) Brave Robot states that it is Cruelty Free but Perfect Day has had to test on animals in order to be deemed ‘safe for human consumption.’ It’s just so new. (Much more in their FAQ’s about this-I really appreciate their transparency.) Personally, I was left feeling really guilty because of the testing issue-it was a good lesson in ‘do the homework BEFORE putting the spoon in my mouth!’ Sorry for the lengthy rant-I wanted to post this so that the info is out there-I didn’t know what I was getting myself into! Definitely ‘food for thought!’ #abillionlove #ditchdairy (?!?)