speculoos roll

The fourth and final flavour we tried was the #speculaas #cinnamonroll! Another knock out! Lovely flavour for autumn, with the warm spices of cinnamon, nutmeg, and cloves and that buttery cookie flavour atop a moist and rich cinnamon roll! The cinnamon rolls were really nicely made, although could have been a little more fluffy if you know what I mean. Love the smaller size of them although they are a little pricey at 4.30€ a piece. Still I recommend trying these guys out if you’re in Antwerp! #sweettooth

This time, no more! I finally tried a third and last version of Have a Roll's vegan #cinnamonrolls. The one with crumbled speculoos aka biscoff cookie for non-belgians on top. I had it immediately after the cookie dough version, and honestly, could hardly tell the difference. As for my conclusion: all these rolls look nice and different, but they all taste basically the same: sticky wet refined dough with loads of refined sugar. Exactly like scandinavian pastry often tastes. The lavender coloured boxes have a high Barbie feel but are far too luxurious. Of course one had better feed the masses with vegan #rolls than with animal sourced ones. But from the nutritional point of view these rolls are a disaster. As opposed to the friendly staff in Ghent, the Antwerp staff acted disinterested and cold. Have a Roll has a small but efficient website where you can order online to either #takeout at the shop or have them delivered to you by bike courier. It's an example of a simple and recognizable lab tested marketing concept. Its image and branding would fit perfectly between the logos and brands in anyone of the ubiquitous stereotyped European shopping street where you find the same things whether you are in Amsterdam, Warsaw or Stockholm or any other major town. I can't help but feel it's vegan because of the growing trendiness of vegan. Either I overread but I did not see or feel any engagement about sustainability, environment or animals. It's just slick and nice like so many things in this smartphone driven world. I wonder how long it will last. #cinnamonrolls #vegansweets #vegantreats

i love anything speculoos and this was no exception, it's so so good!!