Yes, there is a cinnamon roll under all of the S'mores fixings. Marshmallows, graham cracker cookies and chocolate sauce smothering the usual pastry and cream cheese frosting.
It's not something you should eat every day, or even every ten days, but for a celebratory snack it's pretty good. They don't really advertise that the chain is 100% vegan. But all sorts of people line up for it.
I have some harsh things to say about their packaging, but I will save it for the next cinnamon roll flavor I post, where the packaging issue is more obvious.
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