abillionveg Case Study: PizzaExpress

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abillion

A full case study on how this chain in Singapore introduced its first vegan menu

Verde

A recipe for sustainability

PizzaExpress, a multinational pizza and Italian restaurant chain, took the leap and the lead in Southeast Asia to put plant-based dishes front and center of their brand image. Not only was it a hit, but it set in motion trends for increased customer feedback and engagement, promotion, and brand visibility. By using a thoughtful combination of tastings, partnerships with review platforms like abillionveg, and harnessing the power of social media and advertising, PizzaExpress elevated their Verde - a fully vegetarian and vegan - menu to appeal to a customer base so broad and vocal that they were able to revamp and relaunch after just 4 months.

#### Download the full case study here to find out how this Italian chain flipped plant-based and used the most unique marketing tool.


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Responses

@bigfatnyancat profile image
verde menu looks great! going to try the impossible teriyaki soon.
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@hollya113 profile image
@bigfatnyancat I love the impossible teriyaki, I think I've had it 4 or 5 times already! 😁
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@lou profile image
love the food here and the verde menu is great!
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@noll-fyra profile image
@lou looking forward to their next menu!
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@jashment profile image
Great to see a business that actually spent the time and effort to create a great vegan menu. Wish more businesses did that, instead of introducing a below average burger or a sad saald....
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@mokina360 profile image
Would love to try it!!!
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@wharding profile image
Pizza Express is a true abv ally!
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@s1224 profile image
my whole family loves the verde menu!
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