Overall it tastes pretty good- artificially sweet of course but you really get the cookie flavour. Downside for me personally is that it kind of has a weird after taste (mixed in joghurt)which i had a few times with vegan protein powders already. Would i buy this again? Probably not. The straciatella powder was better but is it okay-ish (for me) and you get what you are paying for if you dont mind the "weird vegan after taste"? Absolutely