I wanted to love this chip but the flavour is so mild. It barely tastes like Jalapeño and is missing a strong savoury flavour. It's a thick chip which is interesting/different. 10g of protein per serving (chickpea & lentil based!), non-gmo, gluten free, baked, and made in Canada! If the flavour were better, this would be a home run. I would try a different flavour from this brand to see if I liked it better because this checks all the other boxes.