They did their marketing well… 😅 Pro: cruelty free, vegan friendly, high ranking in Stiftung Warentest (foundation which tests products and gives them marks), free from microplastic, fresh taste Con: the paper box is really unnecessary, the toothpaste contains zinc which seemingly discolours my teeth 🦷 #toothpaste #vegantoothpaste #crueltyfree #vegan #goveganfortheanimals #goveganfortheplanet