Jerky has never been my favorite snack, since I hate getting stuff stuck in my teeth, but I needed something to gnaw on after a late shift and this did the trick. I should first qualify this review by acknowledging that I was starving when I tried this jerky. However, it is so much better than I remember beef ever being. The soy protein is chewy but also has a meat-like stringiness; the flavor is sweet and a bit smoky. Although I ate the whole thing on the drive home, I think the resealable pouch is a good idea. That being said, the bag is too large for the volume of jerky provided — a smaller package would be more portable and generate less waste. Otherwise, I really enjoyed Noble and feel it’s definitely worth a try!