The goji berries are dried and have a broadly berry flavored taste with chewy texture. Because of the need to chew well, I’ve come to enjoy them in oatmeal, overnight oats, or yogurt - anything that I want to eat more slowly and mindfully. This brand is neither too dry and overly chewy nor is it insufficiently dried. It’s just right. I was able to find this bag at a good price at Costco, but I’m not sure if I would purchase them at regular retail prices, as in a standard grocery store. It’s a excellent brand for goji berries and a very good product, but goji berries tend to fetch a more premium price.