I love this! Most of the time, I cannot find a candle that actually smells when lit, but my entire apartment smells like this candle. It is so nice and cosy. The smell is wonderful. It is so Christmas-y! It is not strong. It is powdery. The candle lasted couple of days (more than 10) and I would use it every day for couple of hours (min 4 hours). It really lasts long. It is vegan and the package is recyclable. 10/10