I’m not sure if it is because I’m a vegan ranch snob or because I recently finished a tub of the Kite Hill spinach & artichoke dip and luvvvvved it but this dip is just okay to me. The flavor is not bad, but it’s not as robust as I would hope for or expect. I ended up adding some dill and black pepper and enjoyed it more. If you prefer a lighter ranch flavor, though, you may really enjoy this as is. The texture is a bit gloopy and off-putting when opening the package but it’s not bad when mixed up. I will happily enjoy the rest of the tub but I don’t think I’ll repurchase unless I continue to be without my blender (to make my fave homemade recipe) for a bit.