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This is Target's new in-house brand that seems to be focused on plant-based products.
The Lemon Bar is part of the Date & But bar line and touts "just 5 ingredients". Ten years ago I used to make raw desserts all the time and these bars remind me of those treats, back in the day when there were only one or two reliable vegan websites.
The bar is soft and fresh and a great option when you need something fast and easy. I bought a box of five for $3.99, so eating well doesn't have to cost a fortune.