Pro-tip: Kid’s toothpaste/mouthwash has the same important stuff in it as adult dental products, but comes in much better flavors. Took me long enough to figure that out! This is the best toothpaste I’ve tried in a long time, I’m going to keep experimenting after it’s gone but I’m sure I’ll come back to it. I think I paid around $3.50 for this. PS- mine is the fluoridated version! But fluoride free is available, too. Burt’s Bees has stated on their website that all of their glycerin is vegetable based, and all of their products are certified cruelty free. #abillionlove