This is a fantastic lipstick. I was a bit sceptical about the matt part as I find these can be a bit dry but this one isn't. It glides on smoothly and doesn't dry my lips out at all. It also smells delicious ~ a bit like those tropical fruit sparkle sweets. The brand itself is completely cruelty free and has no animal testing. They also support many uplifting organisations; from helping children to feeding schemes to impoverished families. I love a brand that gives back and is ethical in the production of their products. #makeup #lipstick #beautynotcruelty