I have been meaning to review this since I first started using it in February! This shampoo is amazing!! My last haircut was February and my hair still feels that silky smooth soft you get those few days after a hair appointment and then never again til your next. My daughter, #vegankids, got her hair cut in May and has been using it since as well. She was just commenting on how soft her hair felt and it just kind of glows, it just looks so healthy, and she swims multiple days a week! We get our hair cut at a #vegan salon in #columbusohio called Virtue Salon, which I love for so many reasons but mainly because we can go in confident every product they use we are comfortable with, no questions or explanations needed, and same for buying hair products they recommend. This shampoo is pretty expensive so I don't let anyone but my 14 yo use it with me, I believe I paid about $40 for this 9.46 oz bottle. Virtue does give a 20% discount on products if you bring back the bottle as they will refill it for you (I have yet to remember to bring a bottle back in the 5+ years I have been going here...🤦♀️, don't be like me, remember to bring it back as that is a huge savings!) #veganisnotscary #veganfortheanimals #reusable