This shampoo became another option for me to ditch plastic in the bathroom (before I was using only solid shampoo bars — which I also like but is nice to have the opportunity to choose). Keeping my hair healthy and completely clean. The smell is amazing!! no SLS, Parabens, Phalates, mineral oil and DEA. And they come in an aluminum packaging that you can either refill or recycle forever!! #CrueltyFree #abillionXKinder