It reminds me of of sugary cocoa blends but without the sugar, if that makes any sense. It tastes great and reminds me of chocolate desserts, though without that oversweet feeling. It tastes different to the ones by Valor or Pedro Mayo: it's less bitter but not for that worse or better. It's much cheaper than most brands. I would repurchase. Alcampo, 2,38€ (250 g)