Nothing innovative except the fact that if you are craving a quick cold bit of
Oatly on the go, not out of a carton but iced, Jollibean actually offers this option & also promotes Oatly non-dairy options to other regular consumers! 🙃
I thought it slightly odd to re-sell the drink as is, but its quite affordable right now (they have been running a 1 dollar promo recently) and the concept seems to work after my bought my first cup!
After all regular stores also resell 100plus/coke etc, reselling vegan drinks as is, for greater availability / conveninece / accessibility to larger popln should totally be a thing too!
