As a vegan and animal activist, Kat Von D is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour, and create with confidence—knowing your products aren’t harming animals. Now this was no easy feat, but Kat was up to the challenge. She nixed common cosmetic ingredients such as beeswax and carmine (a red dye made from beetles) and opted for kinder alternatives without ever compromising color. Now beauty junkies and animal lovers can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear.