So, I decided to try this out when I almost finished my current lip balm. At first when I tried it, I thought this was a huge mistake to purchase. The balm is very hard, so it takes a lot of applications to actually get anything on your lips. And I swear it was actually making my lips drier. But, I had read online that some lip balms make your lips drier in dry weather but work much better in humid weather, so I decided to just wait a bit and give this a chance before doing a review. But anyway, its been a few months since I bought this and when I tried it again, I think the balm had slightly melted so firstly, it was much easier to apply. Secondly, it actually does hydrate my lips. However, one application only lasts for a pathetic amount of time (maybe less than an hour). Though I have extremely dry lips so maybe I am a bit of an aberration. As for the taste, its very faint but it does taste like strawberries. The brand is also Leaping Bunny certified. Anyway, I would not buy this again as while it may work for other people, its very clearly not suited for my lips.