Hands down THE worst new vegan product I have ever had the misfortune of trying out. Luckily it's a limited edition, so shouldn't disgrace shop shelves for too long. Outwardly appealing, it has a nice raspberry smell, but it's all destroyed by the consistency of the product. Even after stirring it violently, the consistency was extremely sticky and not in a good way. Think pure tahini x 10. It sticks to the spoon, sticks to your teeth, sticks to the top of your mouth. It fills you with an oddly cardboard and sadness flavoured stickiness with a hint of raspberry. I don't understand how the company thought that launching this utter shambles of a product would be a good idea. This product is vegan, but it's also essentially inedible, and it certainly is an almost comic waste of money. Might make a good wallpaper glue, though.