This shampoo keeps my coloured, dry-ish hair from turning into hay, without weighing it down. I’m probably on my 3rd or 4th bottle now. Despite the “argan oil” label it isn’t overly moisturising or oily which is great for my limp hair. For folks with really dry hair the shampoo alone would not be moisturising enough. Labeled with PETA's cruelty-free bunny logo.