Lewis and Roscoe Hamilton
If you've ever loved an animal companion, you know how painful it is to say goodbye.
This week, millions have been mourning alongside Lewis Hamilton as news of Roscoe's passing rippled across social media. The seven-time Formula 1 World Champion didn't just share his plant-based lifestyle with Roscoe—he inspired Lewis’ own journey.
Roscoe lived twelve full, vibrant years. Hamilton often spoke about how transitioning to a plant-based diet transformed Roscoe's health—improving his energy, his coat, and his quality of life. That choice gave them more time together. More races. More moments. More love.
In Roscoe's honor, we wanted to celebrate his life the way he lived it—with tail wags, treat time, and pure, unbridled joy. So here are some vegan dog treats we think Roscoe would've absolutely loved (if he hadn't already devoured them himself).
Biscuits for Smaller Dogs from Yarrah
While they advertise for the more fun-size canine pals, our #dogsofabillion of all statures love them just the same! These organic and hearty doggy bone biscuits are packed with superfoods like seaweed and spirulina. Each treat is scrumptious enough to satisfy even the most enthusiastic chewers while sneaking in some healthy goodness.
Grain Free Dog Treats with Peanut Butter & Banana from Trader Joe’s
There's something about peanut butter “fill-in-the-blank” that pups plant-based or otherwise absolutely love! Crunchy, fun-sized, and dangerously easy to sneak one after another, these treats walk the line between indulgence and addiction. Roscoe had a zest for life that matched his appetite, and we can only imagine the happy chomps these would've earned!
Jerkeys from Vegdog
Chewy, protein-rich, and slow-smoked over beech wood, these strips don't need artificial flavoring to win—the natural smokiness does all the talking. For a champion like Roscoe who knew what winning tasted like, these smoky strips would've been podium-worthy—the kind of reward that makes every moment feel like crossing the finish line first.
Rumble Strips from Benevo
Here's a cereal-based strip made for treasured bonding moments—whether that's nailing a new trick or just being together. They tear into perfect bite-sized pieces, making them perfect for any situation; whether that’s focused training sessions or cheeky trackside treats (just imagine Roscoe's excitement).
Doggy Dental Crisp Apples & Eucalyptus Oil from Edgard & Cooper
Edgard & Cooper offers practicality to treat time with their air-dried plant-based dental ridged sticks, made to last long enough while effectively getting between your canine’s teeth. The eucalyptus oil keeps breath fresh, and the apple and coconut add just enough sweetness to make dental care feel refreshing and delicious at the same time.
While we’re confident these positively Pavlovian treats would've delighted Roscoe, what truly fuelled his life with joy was simpler than any ingredient list.
It was twelve years of deep unconditional love.
Roscoe inspired happiness. He stood beside Lewis at races, made the world laugh on Instagram, and reminded us that love transcends species. The overwhelming response to his passing—from fans, fellow athletes, and members of our own abillion community—proves something profound.
Our capacity for compassion doesn't stop at our own kind. It extends to every creature we're lucky enough to call family. A life is a life. Love is love. Roscoe’s life showed us both. And for that, we're forever grateful.
Run free, old friend. Thanks for leaving us a world more compassionate than when you arrived.
