Many #jam products that I have seen tend to not identify themselves as vegan, and leave you guessing a little bit. Not this one 🙂 Saying it loud and proud on the front 🙌
This was a mild #blueberry, nothing too intensely sour or sweet. Safe, middle-of-the-road kind of product which always tends to find a place in any kitchen, especially that of a #berrylover. Texture not too gelatinous, a little bit liquidy iykwim 🙂
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