Brands like this make it possible to look nice and minimise environmental impact. The most comfortable jeans I’ve ever had. The denim material is made from recycled jeans. The fabric strikes a perfect balance between softness and durability. You can tell it’s built to last, yet it doesn’t have that stiff, rugged feel typical of heavy-duty jeans. It’s a testament to how sustainable fashion can feel just as good as it looks. The website and QR code provide full transparency of the value chain and the brand is PETA approved. The brand patch at the back is made from jacron (cellulose). Win win win!