I love how this mascara makes my eyes pop. The bristels on the brush are soft and not hard and the formula doesn't irritate my eyes, I have had friends ask me what brand of mascara I use because they like it so much. I love how it isn't tested on animals like some other cosmetic companies do which is just awful. If you're wanting a mascara that isn't irritating,vegan, cruelty free and owned and run by women check it out.
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