This shadow stick is nearly identical to the Urban Decay eyeliner color Mushroom (UD is the skinnier line I drew on my hand in photo). I had no idea e.l.f. had a fair trade certified factory, so that's cool to see. I'm curious if anyone has tried the Thrive Causmetics eyeshadow stick in Mauna (I think that's the color?). The pictures online look very similar to this. If you have deepset, hooded eyes, there WILL be some creasing with this product, but that's our life! Oh well. #veganisnotscary