These taste and smell exceptional! I should say for others new to less meat they don't taste or try to taste like meat. They look lovely too. I'm not an expert on nutrition but they seemed at least a notch above average considering some of the other vegan burgers I've had. Hard to decide on creativity.... They are different than other non meat burgers, but they are still a non meat burger .... I gave above average. For value I put average, still more expensive than even high quality meat, but middle of the road for vegan alternatives