It's not cheap, but it's a good quality chocolate. I have a hard time justifying paying so much more for a product like this when I can get a giant bag of Kirkland brand chocolate chips at Costco for way more bang for my buck... However, lately, I've been thinking more about the importance of buying ethically sourced chocolate. I plan to do more research on this and will perhaps be ditching the cheaper chocolate in favour of other brands depending on what I dig up...