I literally LOVE these biscuits sm. I have them ALL THE TIME for a snack. They taste really nice and are healthy, being made of 100% whole grains and have vitamin B3. There's probs a bit more than 40 in one box, but I've never counted the exact number. They last me for a week. I usually have 8 at a time even tho it suggests just 4 per serving. I also have the original biscuits version (red label), but imo these taste better.