Vega is an excellent brand that I usually buy but I never bought protein powder that has a hint of a coffee taste. I usually buy Chocolate or Vanilla flavor. I would buy this again for $8.00 dollars but I definitely would not pay $36.00 dollars for it. The Vega product to me is very expensive but has good ingredients. This product is: Gluten Free / Vegan / No Sugar Added / No Artificial colors flavors or preservatives. I usually wait until I can find the Vega products on sale or at a discount store. This product costs $36.00 dollars on Amazon but I was fortunate enough to find this at a national chain called Ollie’s which I paid $8.00 dollars for. The taste isn’t bad but not my favorite. For the money I paid the price was great and I bought 2 jugs of this product and 5 jugs of another flavor made by Vega. Nutritional Facts: Serving size / 1 Scoop Total Fat: 5G / Saturated Fat: 3.5G Sodium: 230mg / Total Carbs: 5G Dietary Fiber: 1g / Sugars: 1g Protein: 20g