First of all, the photo doesn't do justice to how beautiful this color is, but unfortunately I don't have another photo. Anyway, I loved this color both on the box and on my hair, in real life it's very bright, the type of blue that I wanted. I would totally buy the unicorn hair dye again! I used it to refresh my color and touch up my freshly bleached roots (I would say a level 9), with all my hair (I have a lot) I used one jar. I really recommend it.