I bought this for my toddler to get him started on brushing his teeth. It's SLS and flouride free so I don't have to worry if he ends up swallowing (which he is!) more than spitting it out. It's very sweet which comes from the stevia in it and at Rs 140/- it's definitely worth it (I think it'll last him till his next birthday!). Being a cruelty free vegan product and a plastic positive company are added pluses.
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