I just realized the brand name refers to nibbling more. It's hard to come up with good names for new products. All of the good action words are already taken or trademarked. Or both.
I bought this huge bag of dense chocolatey squares from Costco. The little shards with sharp points are cocoa nibs, I think, and there is plenty of blueberry in every square. It is way too easy to start nibbling on these and eat more, more and more.
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