Although key things I'd change about it, this bar comes closest to the ideal protein/nutrition bar I've seen. Will probably buy a subscription for it until I find something better. I gotta have bars in my backpack for long times away from home, energy depleting workouts, etc. Great taste, #organic, only 2g added sugar, only 3g total, feel it comes closest to actually being worth the money. Paying over $2 for 4 bites, like 60cents a bite, it better be a significant amount of clean nutritious calories. Thats the way I see it. Packaging neeeds to change to something recyclable. Neither the slick box nor wrapper is. #deathbyplastic