Honestly it looked like dog food, the way the little protein chunks looked and i imagine the texture would be similar too. Who knows. It lacked flavor imo, so i put some sweet Thai chili sauce from Trader Joe's in there and that really helped, If you get this, be prepared to add some sauce. Again this is just my opinion, i ended up eating the whole thing and it was good. I'm also really hungry. There was a slight coconut taste to it. Definitely not spicy at all. Non GMO. Vegan.