Digital Content Writer
MARKETING & COMMUNICATIONS, SINGAPORE
Are you quick and witty with words? Are you a great story-teller? Do you have a finger on the pulse of trending topics? Can you create interesting and relevant content that engages and inspires a community of diverse and passionate people? If you answered yes to these questions, then keep reading!
The Digital Content Writer is responsible for the creation, production and publishing of regular articles for our community and does this by taking into account search engine optimization (SEO) best practices, and the interests of our community. Writing content that's thought-provoking, engaging and also on brand is a daily requirement.
As part of a small team, this role would also support copy-writing across different platforms including our app, websites and newsletters.
This role will report to our Business Development and Growth Team. The successful applicant will write and deliver fit-for-purpose content both for our community and potential new members in order to engage and inform our community while attracting potential new members to our app. Prior experience copywriting for digital media is a must.
If you are keen to learn and grow together with our team and are excited about the impact you will be making on the plant-based movement, we want to hear from you!
- Produce original or source weekly articles for targeted demographics which can be either members or businesses and millennials
- Use a combination of SEO best practices and copy that works for our brand, in order to produce engaging content
- Develop a monthly content calendar and manage publishing of content using markdown on internal systems
- Develop data analysis & reporting and provide recommendations on content improvements to increase engagement on the app and new impressions using tools like Google Analytics
- Support copy for website pages to ensure that it catches the relevant audiences attention
- Ensure all content created meets style, tone and marketing message requirements as well as reflecting the brand
- Stay on top of trending topics within our community and the sector
- 1-3 years experience producing written digital content
- An understanding of SEO best practices
- Understanding grammar rules and how to construct clear sentences
- Being mindful of things like flow, readability, and sentence variety
- Good interpersonal skills and able to work in teams and autonomously
- Good organizational and time management skills including the ability to manage workflow and meet deadlines
- Demonstrated passion in the vegan or plant-based lifestyle a must
- Experience with Google Analytics and other analytics tool is a plus
- Prior experience writing for B2B is a plus